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VANS SNOW PRESENTS THE FIRSTLAYER JAPAN MOVIE 2016
The #VANSFIRSTLAYER project began back in 2015 to showcase the talent Vans snow has across Europe. This year we invited the team across the globe to make them focus on one specific region…the land of the rising sun.
Each year snowboarders are constantly searching for the best snow and venturing to Japan seemed like the perfect choice. The plane was loaded with a unique squad of Vans european riders, mixing eclectic riding styles and approaches heading on a journey through deep powder and endless urban riding opportunities. Riders, Nils Arvidsson, Valérian Ducourtil, Markus Keller and DBK went on a crazy powder mission to the northern island of Hokkaido. Meanwhile a crew consisting of Sami Luhtanen, Will Smith, Cees Wille and Benny Urban explored the main island and looked to discover the exciting street spots on offer…street & powder is what it’s all about.
"I think the whole #VANSFIRSTLAYER project is great, especially the way it brings together a bunch of very diverse and talented snowboarders to go ride terrain which is new to every single one of us. A great spirit was evident throughout the whole trip on our journey in Japan! I’m stoked to say I was able to be a part of #VANSFIRSTLAYER,’ says Benny Urban, Vans Snow team rider.
The man responsible for being behind the lens was MK’s long time partner Pirmin Juffinger whilst Tim Schiphorst from the european video production “Portland Theory” covered the urban side. On top of that rad lineup, we were really stoked to extend our collaboration with the french photographer Matt Georges.
"We started this project from scratch last year and it's been a truly great experience, seeing it unfold and grow with so many talented and motivated people involved is truly rewarding. Last season for this second volume, our two Japan trips were all about exploring new places, wandering around and sharing with locals. I'm thankful to Vans for supporting the whole #VANSFIRSTLAYER project and making things happen,”says Matt Georges, project videographer.
The final result from Matt Georges is a limited edition photo-book & Newspaper covering the trip. ... See MoreSee Less
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Vans Announces Jake Kuzyk’s First Signature Snowboard Boot The Canada Native Brings Timeless Design to the Vans Hi-Standard Snow Boot
With winter fast approaching, Vans announces the special debut of pro snowboarder Jake Kuzyk’s first signature snowboard boot to date. Born and bred by the mountains of snowy Canada, Kuzyk’s keen sense for simplicity in design reimagines one of Vans’ most beloved snowboard boots, the Hi-Standard. “I like things with a simpler and clean design, and the Hi-Standard is a really attractive boot with solid construction,” affirms Kuzyk. “I look for consistency in snowboard boots, and I want it to feel the same every day for as long as it can.” Marking more than 15 years in the Vans Snow boot collection, the Vans Hi-Standard model embodies classic design, providing a reliable lace-up boot with uncompromising attributes for Jake Kuzyk’s casual yet meticulous snowboarding style. The Vans Hi-Standard’s proven fit and flex are perfect for riders who prowl the urban landscape, tackle park terrain, and cruise heavy mountains. In line with Kuzyk’s ever-changing terrain needs, the Hi-Standard offers an easy lace-up construction that refuses to cut corners, meeting the promise of its name to all snowboarders who ride it. With performance enhancements that reinforce durability, Jake Kuzyk’s signature Hi-Standard boot is built atop Vans’ UltraCush Lite V2 footbeds and reverse tread waffle outsoles. The Hi-Standard remains one of the best-selling Vans boot of all time and with its legendary heritage and undisputed value in tow, it shows no signs of slowing down just yet.
Download Instagram Teaser & Hi Standard tech video here:
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Vans Snow Welcomes Victor Delerue to the Family
It was meant to be! Victor Delerue has finally landed his feet in some Vans boots. After stomping so many bangers and collecting massive video parts, the younger brother from the Delerue family has made a forename for himself. The frenchman is now one of the top backcountry riders in the world, being able to spine double corks and drop in on some of the steepest lines from the Alps to Alaska. This year he filmed for the full length Transworld movie « Insight » and the prestigious Brain Farm production « the Fourth Phase ». We are really excited to welcome such a smiley character in our team and we can't wait to see where his riding will go.
“ It might sound cheesy but I have been wearing and buying Vans since I was a kid. Back then I'd never have thought that one day I will be part of such a prestigious family. As a professional snowboarder I've been involved in many adventures, and its the people I’m working with down the road that make the whole journey something special. But at this stage in my career I wanted to feel the support of a partner with a true commitment to snowboarding, luckily that is the exact feeling I get from Vans, a very unique core brand dedicated to action sports” says Victor Delerue, newest member of the Vans snow family.
Be sure to keep your eyes peeled for all things Victor in the forthcoming snow season. ... See MoreSee Less
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Vans Releases World’s Most Customizable Boot With the Pat Moore Infuse
Ultimate Customization for Unlimited Adaptability Vans gears up for the upcoming winter season with the release of the most customizable snowboarding boots in the world, the Pat Moore Infuse boot. Available now, the Vans Infuse is a multi-faceted, performance-driven boot designed for every kind of snowboard terrain possible, making it the perfect match for Pat Moore’s versatile, all-terrain snowboarding style.
Embodying an ethos of unlimited adaptability at its highest standard, the Infuse employs the most sophisticated and versatile features of the Vans snowboard boot line. The new Hybrid Plus technology revolutionizes closure accuracy and flex variability through a complete all-in-one system. With hassle-free effort, snowboarding enthusiasts can bomb a hill full-throttle with total support, and then adjust to a softer boot profile on the go with ease. The boot that resonates with a trailblazer like Pat Moore serves every kind of snowboarder in any terrain or condition imaginable, from big mountain to backcountry to park, and beyond.
Moore testifies, “I use all of the customizable features of the Infuse as my season evolves. This last season, I set up a new pair by heat molding the liners and using the Boa and lace system to wear the boots at a medium flex to ride park and street. Switching to backcountry, I put in the tongue stiffeners and crank the Boa down to add support for powder riding. Then, when it’s time for spring slush conditions, I take the tongue stiffeners out for a loose boot to just mess around and have fun in.”
As part of Vans’ global snowboarding team, Pat has proven himself as one of the most exciting people in snowboarding today. With multiple X Games medals under his belt and a slew of covers and video parts being published regularly, Pat’s powerful style is not one to be trifled with. Around the globe, peers will attest to Pat Moore as one of the best all-around riders in the game and for that caliber of riding, the New Hampshire-native demands the same versatility from his snowboard boot. image004.jpg
The Pat Moore Infuse boot is available online and in stores now. To learn more about Vans snow boot technology and find an authorized dealer near you, visit vans.eu. ... See MoreSee Less
Introducing ChromaPop™ to our 16/17 snow collection. When you see more, you can do more. Our proprietary #ChromaPop lens technology enhances clarity and natural color to let you effortlessly see more detail. Now available in three tint options tuned for any condition: Sun, Storm and Everyday.
Head to smithoptics.com/seemoredetail to learn more!