Dainese is an Italian manufacturer of protective wear for dynamic sports, including motorcycling, mountain biking, winter sports and horseriding.
Formed by a group of skiers and friends, we’d be lying if we didn’t tell you that the idea came to us over a couple of drinks at the bar, but after all, don’t all great ideas? With headquarters in Verbier, Switzerland; Breckenridge, Colorado and Shoreditch, London, we live for the first chair and ride until last light. By pushing the boundaries of technology and innovation, we are dedicated to creating unforgettable experiences with friends. We invite you to join The Collective and take part in our adventure.
As the snow falls once more, Roxy returns to the skiing arena with a fresh look at women’s freestyle, freeride and piste skis. With new designs and innovative technologies in skis that are artfully decorated and lovingly manufactured, they’ve created a ski range that can help every woman push their limits.
On the heels of Vans’ cultural influence in skateboarding and surfing in the early 90s, Vans made its debut on the mountain, employing nearly 30 years of footwear expertise to introduce the first Vans snowboard boots. Transforming what were then glorified duck boots into functional designs, Vans set out to deliver comfortable, performance-driven snow boots that optimized the mountain experience but still looked and felt like your favorite skate shoes.
In 1966, the Van Doren Rubber Company opened up for business in California. Within a few years, the whole skate culture adopted Vans shoe as their favourite brand and today Vans still represents a look that epitomizes the Southern California
Smith Helmets & Optics
Smith Optics sets the standard for high performance sunglasses, goggles and helmets. Smith innovations include the patented Regulator lens ventilation system, distortion-free Tapered Lens Technology, and the versatility of the Slider Series.
Switchback bindings are the smart binding setup. Made up of four components (base, padding, straps and highback), you can build your binding to suit your style, then modify or upgrade to match changes in conditions, style or performance – anytime, in seconds.
“Lobster is a brand owned by Eiki & Halldor Helgason. We started our own brand because we wanted to be able to create our own boards exactly the way we wanted, with our own style and our own flavour graphics on quality boards. And of course we use 3BT Because nothing else makes sense if you think about it! Hell Yeah!”
We are the only snowboard company with over a decade of experience building boards with 3D bases. Our patented Triple Base Technology (3BT) makes turn initiation smoother, with fewer edge catches, more stability at high speed, better float, whilst making the board more playful and forgiving. 3BT combines the best features of both traditional and reverse camber, without the disadvantages of either. It makes snowboarding even more fun!