Formed by a group of skiers and friends, we’d be lying if we didn’t tell you that the idea came to us over a couple of drinks at the bar, but after all, don’t all great ideas? With headquarters in Verbier, Switzerland; Breckenridge, Colorado and Shoreditch, London, we live for the first chair and ride until last light. By pushing the boundaries of technology and innovation, we are dedicated to creating unforgettable experiences with friends. We invite you to join The Collective and take part in our adventure.

On the heels of Vans’ cultural influence in skateboarding and surfing in the early 90s, Vans made its debut on the mountain, employing nearly 30 years of footwear expertise to introduce the first Vans snowboard boots. Transforming what were then glorified duck boots into functional designs, Vans set out to deliver comfortable, performance-driven snow boots that optimized the mountain experience but still looked and felt like your favorite skate shoes.

Smith Optics sets the standard for high performance sunglasses, goggles and helmets. Smith innovations include the patented Regulator lens ventilation system, distortion-free Tapered Lens Technology, and the versatility of the Slider Series.

“Lobster is a brand owned by Eiki & Halldor Helgason. We started our own brand because we wanted to be able to create our own boards exactly the way we wanted, with our own style and our own flavour graphics on quality boards. And of course we use 3BT Because nothing else makes sense if you think about it! Hell Yeah!”

686 offers a full line of snowboarding and technical winter apparel, jackets, pants and outerwear with advanced snow technology.